Throw back 2011, The SEMA 2011 Mazda2 turbo designed by Minyong Lee at Mazda R&D

This stunning Mazda Turbo2 was designed by Minyong Lee at Mazda R&D for the Sema Show 2011. We at SFDstudio were asked to produce and install the highly stylized graphics that adorned the Mazda2 in preparation for the event. Unlike today’s standard of creating graphics digitally, the unique appliques for this car took hours to create and were initially created by hand. The patterns were then scanned and digitized into Adobe Illustrator. Mazda requested a custom pearl paint match so we had to paint cut vinyl to match the pearl paint of the car. The digital component of the design were then produced and applied to the turbocharged Mazda2 to create the highly stylized car you see here.  It was a great honor and privilege to work with Mazda and Minyong Lee on this project, one of our favorites here at SFDstudio. 

Attention Mazda fans, see the stylishly emblazoned graphics on the 2013 Mazda6 pace car prepared by SFD studio for the Pirelli World Challenge at Mazda Raceway Laguna Seca

Since Mazda became title sponsor of the iconic motorsports and events facility in 2006, Mazda has had a prolific presence. The “Soul Red Metallic” vehicles are stylishly emblazoned with Mazda Raceway Laguna Seca identification, which were designed by the Irvine, Calif., Mazda design team, produced and installed by SFDstudio. This past September 8-9 the SFDstudio team were asked to travel to MRLS to add some specialty graphics for the Pirelli World Challenge and to return its previous livery afterwards. Below are some pics that show the work done originally as well as the updates for the Pirelli World Challenge Race and the return to original afterword.

Graphics prepared especially for the Pirelli World Challenge Race

Graphics prepared especially for the Pirelli World Challenge Race

2013 Mazda6 Mazda Raceway Laguna Seca pace car

2013 Mazda6 Mazda Raceway Laguna Seca pace car

Mazda Raceway gets first new MX-5 Cup as pace car

Mazda's motorsports department officially finished the first example of its new MX-5 Cup racer. But while the rest of the fleet will be used in the Global MX-5 Cup championship, this initial unit has been designated for another purpose. It's been dedicated to serve as the new pace car for Mazda Raceway Laguna Seca.

Based on the latest ND-generation MX-5, the Cup racer was previewed in racing spec this past November ahead of its debut at the SEMA show. Though we've still yet to see the final spec sheet, it clearly benefits from key upgrades to the rolling stock, not to mention the added roll cage, racing buckets, and more. The pace car also features emergency lighting and a livery designed by Mazda and applied by Sticky Fingers Design out of Huntington Beach, CA.

The beefed-up little roadster will join a cadre of pace cars used at the legendary Northern California circuit. Other pace cars in the fleet include a Mazda6, RX-8, CX-5, and the previous Miata. The season is winding to a close at Laguna Seca, with the Pirelli World Challenge finale and Mazda Road to Indy still set to take to the track next month.

Press Release

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MAZDA RACEWAY IS READY TO PACE THE FUTURE

MONTEREY, Calif. (August 13, 2015) – Mazda Motorsports used the annual car-fest known as the Rolex Monterey Motorsports Reunion to roll out the first production 2016 Mazda MX-5 Cup race car. This particular vehicle is guaranteed to lead races as it will be the newest pace car in the Mazda Raceway Laguna Seca fleet of Mazda safety vehicles.

The 2016 Mazda MX-5 Cup race car follows a 26-year history of the MX-5 Miata in motorsports. The first race cars to be sold to customers will be used in the 2016 Global MX-5 Cup, known in the U.S. as the Battery Tender Mazda MX-5 Cup. With the 2016 racing season still many months away, placing the first production race car into pace car duty allows Mazda to gather additional durability data while showcasing it in front of one of the most influential motorsports crowds of the year.

"For Mazda, this weekend is the perfect blend of past, present, and future," noted John Doonan, director of motorsports for Mazda North American Operations. "We are celebrating our motorsports heritage on the track with our vintage race cars. We are showcasing our current line-up of race-inspired products in our consumer display in the paddock, and with this pace car, we are giving a glimpse into the 2016 racing season when the latest MX-5 Miata will be racing in the Global MX-5 Cup."

The graphics design was completed at the Mazda Design studio in Irvine, California, and applied by StickyFingers Design.

The 2015 Mazda Raceway Laguna Seca racing season will conclude on September 11-13 with the Mazda Road to Indy, and Pirelli World Challenge finales.

2005 Mazda3 full color wrap by #SFDstudio

This is an example of a one color full wrap using 3M Matte Gray Aluminum for main color and Gloss black for the roof and trim. We can make any car old or new look great with a large selection of colors to choose from in either glass or matte finish. Professionally installed by the team here at #SFDstudio!

Yes, this is a decal that can be removed without damage to the car at any time. You will find that the paint is preserved underneath.